Deezer will soon let you filter out AI-generated music
TechCrunch Ivan Mehta
Deezer is adding a switch to hide AI-made music. It’s a blunt answer to a flood of synthetic tracks users clearly don’t want.
Based on reporting by TechCrunch, Ivan Mehta — read the original for the full story.
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Deezer is building a new toggle that will let listeners filter AI-generated music out of the service entirely. The company says the feature should arrive before the end of the year, and once it’s turned on, AI-made tracks, albums, and related artists will disappear from search results too.
This is not a random product tweak. Deezer says it has seen real demand for the option, and CEO Alexis Lanternier tied the move to the surge of AI music showing up on the platform. The company pointed to a survey from last year in which around 45% of Deezer customers said they wanted a way to remove AI music from their feeds.
Deezer has been building toward this for a while. It added AI-detection tools last year and has since been publishing numbers on how much synthetic music is being uploaded. Back then, AI-generated tracks made up 10% of daily uploads. By July, Deezer said more than half of daily uploads were AI-generated, at an average of 90,000 tracks per day.
And Deezer is not alone in trying to answer the AI-music question, even if the answers vary wildly. Bandcamp has banned AI tracks altogether. Tidal has cut off monetization for people uploading them. Spotify has taken the softer route, mostly tagging AI tracks and artists more clearly. In August, Variety reported that Apple Music was also considering labels for AI tracks by the end of the year.
The bigger story here is that streaming services are no longer pretending this is a niche issue. Between platform tools and independent tracking systems, listeners are getting more ways to spot synthetic music — and, in Deezer’s case, to make it vanish.
My take — AI-written commentary, not fact-checked reporting
Deezer is doing the sensible thing: give users the off switch and stop forcing synthetic sludge into the feed. The awkward part is that “human creativity” now needs a checkbox, which says plenty about where streaming is headed. Platforms keep inviting AI in, then acting surprised when people ask for a broom.
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