Call it AI, call it Super Intelligence, only 2% of consumers are buying it
TechCrunch Theresa Loconsolo, Anthony Ha, Sean O'Kane, Kirsten Korosec ● Covered by 2 sources
The White House convened major tech CEOs to sign an AI safety pledge, while President Donald Trump issued an executive order rebranding AI as “super intelligence.” Only 2% of consumers are buying the consumer AI products being discussed. Consumer demand remains weak and more AI funding and attention shifts toward enterprise and deal-by-deal startup financing as public markets grow pickier.
Why it matters
This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are putting friendlier faces on their AI products, even as the biggest money […]