Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more
TechCrunch Sarah Perez ● Covered by 2 sources
Bluesky’s Attie can now help people build websites, games, quizzes and polls. It’s trying to turn “vibe coding” into something friends and communities can actually use.
Based on reporting by TechCrunch, Sarah Perez — read the original for the full story.
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Bluesky is pushing its experimental Attie app beyond custom social feeds and into full-on creation. At TechCrunch Disrupt 2026 on Thursday, the company said Attie can now help people make websites, quizzes, games, polls and other interactive pieces.
The pitch is simple: tools that once sat with software developers are being opened up to regular users. Bluesky CEO Toni Schneider called it “social vibe coding” or “vibe coding for your community,” which is a neat way of saying the company wants people to build for groups, not just for themselves.
The projects won’t live off on some separate island either. They’ll run on AT Protocol, the same system behind Bluesky and other decentralized social apps in the Atmosphere. That keeps the new creations tied to a user’s ATProto identity, and Attie can also suggest ideas based on public Bluesky profiles.
Bluesky says creators can bring their own AI model or use open-weight options. The company is also betting that distribution matters as much as creation, and COO Rose Wang made that point plainly: building is one thing, finding an audience is another. Attie, she said, comes with Bluesky’s reach built in.
That reach still looks sizable on paper, with 47 million registered users, even if engagement has slipped and some people who tried Bluesky later drifted back to X. Behind Attie, though, is a broader plan to wake the network up again by focusing on developers and communities. Private data support is in alpha now, with a rollout planned by the end of the year.
My take — AI-written commentary, not fact-checked reporting
This is the right bet. The web already has plenty of AI toys that help one person make one thing; the boring missing piece is distribution. Bluesky is at least trying to solve that instead of pretending another generator prompt is a product strategy.
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