Automate, assist or own: where AI belongs in a growing business
Startups Magazine Phil Treagus-Evans
Opinion — commentary, not a factual news event.
The author argues that business leaders should decide how to use AI by sorting tasks into automate, assist, or own, based on where human judgment and connection must remain. A key example is a post that reached 3.5 million views, which the author attributes to an unpolished meme created by real social media managers rather than AI-generated content. The guidance changes how teams allocate time and responsibility: automate repetitive admin, use AI to speed drafting and research while keeping judgment, and ensure a specific human is accountable for anything in the “own” category.
Why it matters
I use AI every day. It helps me stay organised by structuring my day, summarising lengthy documents, compiling research, and nudging me when something slips through the net.
