Apple is laying off staffers working on the Vision Pro and Siri
The Verge Jay Peters
Apple cut staff on Siri and Vision Pro, including a big chunk of the headset’s gaming and content teams. It’s another sign the $3,499 Vision Pro isn’t getting the push Apple once sold.
Based on reporting by The Verge, Jay Peters — read the original for the full story.
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Apple is cutting jobs on the Siri and Vision Pro teams, Bloomberg reports. The company is not just trimming around the edges here. According to the report, it is “largely shutting down” a Vision Pro gaming team and shrinking the group that makes immersive content for the headset.
More than 200 jobs were cut. Apple told Bloomberg it was making the changes “to evolve our business to deliver the best experiences for our users,” and said it would create new roles as part of that shift. The company didn’t immediately respond to The Verge’s request for comment.
The Vision Pro arrived in early 2024 as Apple’s big swing at “spatial computing.” It also came with a price tag that made the whole thing feel less like a mass-market bet and more like a very expensive argument for the future.
Now the company is pulling back on the parts that help make a headset feel alive: games, immersive content, the surrounding experience. That doesn’t mean Vision Pro is dead. But it does mean Apple is being choosier about where it wants to spend energy, and Siri appears to be part of the same tightening belt.
My take — AI-written commentary, not fact-checked reporting
Apple’s favorite trick is calling a retreat a refinement, and this looks very much like that. Cutting Vision Pro’s gaming and content teams while talking about better user experiences is exactly the sort of polished shrug that closed ecosystems specialize in. When the magic needs too many people, the magic gets “reorganized.”
Read more about this at: The Verge
