AI Creative Insights by Decode
Product Hunt Lavakumar E
Decode’s new tool predicts how an ad will land before it runs. It turns creative tests into heatmaps and emotion curves, so teams can tweak ads before spending.
Based on reporting by Product Hunt, Lavakumar E — read the original for the full story.
Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error
Decode by Entropik has launched a second product on Product Hunt, and this one is aimed squarely at ad testing. AI Creative Insights takes an uploaded ad, banner, OOH creative, or video and tries to predict how people will respond before the media budget goes live.
The pitch is pretty direct: find out what works before you pay to find out the hard way. Users get attention heatmaps that show where eyes land first, second-by-second emotion curves, and prescriptive feedback on what to change and why. The tool also lets teams compare variants side by side, benchmark them against category norms, and inspect predictions persona by persona through something called Synthetic Audience.
This sits inside Decode’s broader human insights platform, which Entropik uses for UX, consumer, and market research. That platform already supports AI-moderated interviews, prototype and usability tests, concept and shopper studies, plus prediction of ad performance before launch. It also leans on webcam eye tracking, facial emotion AI, and voice emotion AI to infer what people feel, not just what they say.
Entropik says more than 150 enterprise teams already use Decode. And that matters, because this isn’t a toy demo built for a launch page. It’s a commercial product from the same team, now pointed at one of the oldest habits in marketing: spending money first and asking questions later.
My take — AI-written commentary, not fact-checked reporting
This is the sensible kind of AI: not a chatbot pretending to be a strategist, but a machine trying to spot what humans miss in creative work. The catch is obvious, and boring in the best way—if everyone optimizes to the same predicted “winner,” ads start looking like they were raised by committee and trained on category norms. Still, that beats lighting up a media budget and calling the smoke a lesson.
Read more about this at: Product Hunt
