A16z-backed UK fintech Sequence sold to Intuit in reported $200M deal

Intuit has picked up Sequence, a UK fintech that uses AI to handle billing, payments and revenue work for startups. The deal is reported to be worth about $200m, which would put it among the bigger exits for a UK AI startup with a female co-founder.

Sequence was founded in 2021 and operates from London and New York. Its customers include startups such as Legora and Cognition. The company was built around a fairly narrow problem, but an expensive one: the messy work of getting paid, tracking revenue and keeping the back office from turning into a spreadsheet graveyard.

The startup was co-founded by Riya Grover, who previously worked at Deutsche Bank and was CEO and co-founder of Feedr, the food tech company later bought by Compass in a $24m deal. Her co-founder, Eamon Jubbawy, also has a sale on his CV: he co-founded Onfido, the ID software provider sold for $650m in 2024. He also runs climate startup Isometric.

According to the Times, Grover owns more than 45% of Sequence, while Jubbawy holds more than 15%. Sequence has raised about $40m in total, with backers including Andreessen Horowitz, Passion Capital, firstminute capital and 645 Ventures. Grover called the sale a huge milestone and said joining Intuit should let the company operate at a bigger scale.