Barbara Peng
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Barbara Peng is Chief Executive Officer at Business Insider. Before Business Insider, she led EMARKETER and oversaw its merger with Insider Intelligence in 2020. At Business Insider, she initiated a multi-year transformation that included rebranding the company from Insider to Business Insider and refocusing coverage on business, technology, and innovation. She is also known for embedding AI across the organization and for speaking about how AI is changing how people find and consume information.
Updated 7 October 2026
Public sources: businessinsider.com
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