Alex Chou
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Alex Chou is Head of User Acquisition and Marketing at Playco, a role they have held since January 2024. Before joining Playco, Chou was Head of Paid Media, Growth Marketing at Amazon, where they oversaw the global paid media and advertising strategy for Prime Gaming, and Head of Performance Marketing at Square Enix, focused on the western mobile portfolio. Earlier, Chou led User Acquisition Growth at Behaviour Interactive, where they established mobile marketing infrastructure for game launches, and managed user acquisition at Hothead Games. Chou is known for work in user acquisition, paid media, and performance marketing across gaming companies.
Updated 4 September 2026
Public sources: theorg.com
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