Wictory acquires The Sports Nutrition Playbook
Acquisition Provisional 84% confidence first seen
Wictory, a Vienna-based sports tech and AI coaching platform, acquired Texas service platform The Sports Nutrition Playbook to accelerate its U.S. market entry under the Wictory.com umbrella. The company said the deal effectively transfers the U.S. sports dietitian Amy Goodson’s business (including more than 30 sports dietitians) and adds an insurance-billing reimbursement model aimed at eligible U.S. youth sports users; financial terms were not disclosed and the acquisition was framed as a merger with existing shareholders staying on board. The move matters because it gives Wictory immediate access to a U.S. dietitian network and reimbursement channels rather than building them from scratch.