Data-driven beauty and creativity with ChatGPT

OpenAI Blog · 1 year ago

The Estée Lauder Companies is using ChatGPT to extract insights from customer data and improve product development and marketing strategies. The company processes feedback from millions of customers across its brands to identify trends in color preferences, ingredient performance, and consumer sentiment at scale. This approach allows faster decision-making in product launches and more targeted marketing campaigns based on concrete customer behavior patterns rather than assumptions.