Powering product discovery in ChatGPT

OpenAI Blog · 3 months ago

OpenAI has integrated shopping capabilities into ChatGPT through a new Agentic Commerce Protocol that lets users discover and compare products within the chat interface. The system enables merchants to list products alongside visual comparisons, allowing side-by-side evaluation of options directly in conversations. Users can now complete product research and purchasing decisions within ChatGPT rather than switching to separate shopping websites.