Bringing the magic of AI to Mattel’s iconic brands
OpenAI Blog 1 year ago
Mattel and OpenAI are partnering to integrate AI tools into the toy company's brands including Barbie and Hot Wheels. The companies will use AI to improve creative development and streamline production workflows across Mattel's portfolio. Fans will gain new ways to interact with these brands through AI-powered features, though specific applications remain undetailed.