Can Neko's unflattering avatars actually change behaviour?

Sifted · 1 day ago

Neko Health, a preventative healthtech company founded by Hjalmar Nilsonne and Spotify's Daniel Ek, uses unflattering avatars of users' bodies alongside health scan results to motivate behavioral changes. The company raised $700 million in Series C funding and reports 80% yearly customer retention, with retention improving from the second to third scan as users engage with the platform's new features including AI-powered body composition analysis. Following avatar visualization, users reportedly adopt lifestyle changes such as improved diet and exercise habits, with the company expanding to New York after opening a second Stockholm clinic.