Tim Cook hints at iCloud Plus tier for AI power users
The Verge Emma Roth
Apple's CEO Tim Cook indicated during an earnings call that the company plans to offer paid upgrades for increased AI usage limits through iCloud Plus. Apple will launch its Siri AI improvements with iOS 27 this fall, including a new standalone app with a ChatGPT-like interface. The move suggests Apple expects heavy demand for its AI features and aims to monetize usage beyond its standard tier.
Why it matters
Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI "a lot," adding that "we will have some kind of upgrade possibilities on iCloud Plus where people […]
