The website of the future may assemble itself for every visitor
Latent Space Richard MacManus
Adobe demonstrated an "agentic site" that assembles web pages in real time based on each visitor's intent, retrieving from existing content rather than generating pages from scratch. The system generates personalized pages within one to two seconds at an inference cost of one to two cents per page. Adobe has not yet deployed this widely on customer sites but is seeking organizations willing to experiment, as website owners evaluate various AI functionalities and uncertain how to integrate them effectively.
Why it matters
Adobe is experimenting with “agentic sites” that generate pages around an individual user’s intent. At AIEWF, we talked to Carlos Sanchez about the Web's future.
