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Siri AI could come with a paywall for power users

TechCrunch AI Amanda Silberling Covered by 2 sources

Apple's CEO Tim Cook said the company's upcoming Siri AI upgrade could include paid tiers through iCloud+ subscriptions for users who want more compute. The feature will be available in iOS 27 beta this fall, following Apple's $250 million settlement over delayed AI capabilities in the iPhone 16. Apple is adopting a freemium model similar to competitors like OpenAI and Anthropic, where heavy users pay for expanded access.

Why it matters

Apple CEO Tim Cook envisions users being able to buy more compute for Siri AI via Apple's existing iCloud+ subscriptions.

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