Midjourney acquired the astrology app Co-Star

Midjourney, the lab you probably know from its Discord-only image generator, just picked up Co-Star, the astrology app with roughly 4.3 million monthly users who use it to swap birth charts and horoscopes with friends. Bloomberg broke the news; nobody's saying what changed hands financially.

Co-Star isn't a pure AI play, even though it blends algorithmic output with human-written horoscopes and compatibility readings. That mix of automation and editorial touch might be exactly what caught Midjourney's eye, since the company has spent the last year proving it wants to be more than a Discord bot that spits out pictures.

And that's the real story here. Midjourney has no standalone app of its own, despite years of dominance in AI image generation. Yet it's simultaneously building out a medical division and, apparently, a spa business. Buying an astrology app with 24 employees who've actually shipped a consumer product might be less about the stars and more about finally learning how to build something people open outside of a chat window.

The Co-Star team is joining Midjourney outright, bringing real experience in retention, notifications, and the kind of social features that keep millions of people checking an app daily. Midjourney has never needed that skill set before. Now it might.