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Meta says AI is making it easier to build new apps — and more are coming

TechCrunch AI Sarah Perez Covered by 5 sources

Meta is using large language models to accelerate the development and launch of new standalone apps, with CEO Mark Zuckerberg stating the company plans to build more products leveraging AI-powered recommendation systems. The company has already launched several new apps including Forum for Groups, Seller for Marketplace, and Threads, which now has 500 million monthly active users and benefits from LLM-powered content ranking. Meta's faster product iteration enabled by AI could help it overcome its historical inability to create successful new social apps, with Zuckerberg indicating additional new consumer products will release soon.

Why it matters

Meta says AI is making it dramatically easier to build and launch new consumer apps, with CEO Mark Zuckerberg telling investors the company has more new consumer products on the way following a recent wave of releases for Facebook Groups, Marketplace sellers, Instagram, and gaming.

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