LaunchDarkly's approach to AI-powered product management
OpenAI
LaunchDarkly's product chief Claire Vo talks about using AI to run product management itself, not just build features. It matters because PM work—arguably the squishiest job in tech—is now getting the same AI treatment as coding.
Based on reporting by OpenAI — read the original for the full story.
Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error
Claire Vo runs product at LaunchDarkly, and her pitch in this OpenAI-hosted chat is less about shipping AI features and more about rewiring how the product team itself operates. She's not talking about a chatbot bolted onto the roadmap tool. She's talking about product managers using AI the way engineers already use Copilot: as a daily thinking partner that changes what the job actually looks like.
The detail that sticks is her "anti-to-do list." Instead of tracking what she has to do, Vo says she keeps a running log of what she's deliberately not doing, delegating, or automating away. That's a small habit, but it signals a bigger shift: if AI can draft specs, summarize customer calls, or triage feedback, the PM's real value moves toward judgment calls—what to prioritize, what to kill, what story to tell leadership—rather than the busywork that used to eat a Tuesday.
Vo also frames this as an organizational bet, not just a personal productivity trick. Building what she calls an AI-native team means changing how work gets reviewed, how decisions get documented, and who's expected to use these tools daily versus occasionally. LaunchDarkly, a company built on feature-flagging and controlled rollouts, is applying that same incremental, test-and-learn instinct to how its own people adopt AI internally.
What's notable is the lack of hand-wringing about job displacement. The conversation treats AI's arrival in product management as inevitable and already underway, with the interesting question being which habits and workflows survive the transition intact.
My take — AI-written commentary, not fact-checked reporting
I like that this isn't another "AI writes your PRD" puff piece—it's about restructuring judgment and attention, which is the actual scarce resource in product work. The catch is that every company claims to be building "AI-native" teams right now, and most of that is vibes and a Slack bot; LaunchDarkly at least has the credibility of having built its business on disciplined, incremental rollout, so I'll take this one a bit more seriously than most.
Read more about this at: OpenAI