Inside an AI TikTok Shop Slop Factory That Shills Supplements Recalled By the FDA
404 Media Jason Koebler
A supplement company called Rosabella used AI-generated videos with fake doctors to market products on TikTok through affiliate creators, generating hundreds of videos with claims of health benefits to elderly consumers. The strategy involved AI videos created with tools like HeyGen and ElevenLabs that earned creators commissions through TikTok Shop, with one creator documenting earnings of $67,420 and another claiming $51,000 monthly profit. A lawsuit from competitor Humann alleges Rosabella orchestrated a misinformation campaign, though the legal outcome in the unregulated supplements market remains uncertain.
Why it matters
How a company called Rosabella used AI content to market its supplements: "If you’re trying to sell health products to a 50-year-old, well, make your avatar 50 years old."
