How Indeed uses AI to help evolve the job search

Maggie Hulce, Indeed's Chief Revenue Officer, spent time laying out how deeply AI has worked its way into the company's core product: matching humans to jobs. This isn't a side feature bolted onto a search bar. It's becoming the backbone of how Indeed thinks about recruiting and talent acquisition on both sides of the table.

For job seekers, the pitch is that AI can cut through the noise of scrolling endless listings and instead surface roles that actually fit a person's skills and history. For employers, the promise runs the other way: faster, smarter filtering of candidates so hiring managers aren't drowning in applications that don't match what they need.

Hulce frames this as an evolution rather than a disruption, tying it to Indeed's long-standing goal of getting people into jobs quickly. But the scale here matters. Indeed operates as one of the largest job platforms in the world, so any shift in how it uses AI ripples across millions of searches and postings every day.

What stands out is Hulce's framing of AI as infrastructure, not a gimmick. She talks about it reshaping search, recruiting, and the broader talent acquisition process simultaneously, rather than improving just one piece of the funnel. That suggests Indeed sees AI less as a feature update and more as a rewrite of how the entire hiring pipeline functions, from the first keyword typed into a search bar to the final interview scheduled.