How Alta Daily Uses Meta’s Segment Anything to Reimagine the Digital Closet

Meta AI Blog

Alta Daily, a fashion app launched in 2025, uses Meta's Segment Anything Model to digitize users' wardrobes and recommend outfit combinations from photos. The app has processed more than 20 million images using SAM, reducing costs compared to external segmentation APIs that charged several cents per image. Users can now photograph their clothes and receive personalized outfit recommendations displayed on their digital avatar while tracking daily wear to avoid repetition.

Why it matters

Most people wear only an estimated 20% of the clothes in their closets, but the rest isn’t useless. It's untapped potential: combinations that never quite come together because remembering what you own, let alone imagining how it all fits together, is harder than it sounds.