AI powers Expedia’s marketing evolution
OpenAI Blog
Expedia's marketing team is using AI to personalize travel recommendations and improve campaign targeting across its platforms. The company processes booking data and user behavior patterns to deliver customized offers to individual travelers at scale. This shifts Expedia's marketing from broad demographic campaigns toward individual-level personalization powered by machine learning models.
Why it matters
A conversation with Jochen Koedijk, Chief Marketing Officer of Expedia Group.