Rob Thomas
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Rob Thomas is Senior Vice President, Software and Chief Commercial Officer at IBM, where he oversees the company's software portfolio and go-to-market strategy. He joined IBM early in his career and rose through leadership roles in the company's analytics and data organizations, including serving as General Manager of IBM Analytics and later leading IBM's Data and AI division. In those roles he was central to shaping IBM's data, AI, and hybrid cloud strategy, including the development of products such as Watson and Cloud Pak for Data. He has also authored several business books on data and artificial intelligence strategy, including works on the 'AI Ladder' framework. He is a frequent speaker and commentator on enterprise AI adoption and data strategy.
Updated 5 August 2026
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