OpenAI began rolling out Sponsored Agents in ChatGPT for AI-driven advertising, including marketer tools and Shopify/HubSpot integrations
Deployment Provisional 78% confidence first seen
OpenAI introduced Sponsored Agents as an AI-advertising experience in ChatGPT, where users can initiate a conversation with an advertiser’s AI agent after clicking an ad. The rollout includes tools for creating and managing campaigns (Ads Manager) and planned or ongoing integrations with marketing and commerce platforms such as Shopify and HubSpot, with initial testing involving select advertisers in the United States and broader shipping planned internationally via Shopify.