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Amazon rolled out Alexa Plus for free to compatible Fire TV devices in the United States, removing the need for a Prime subscription

Pricing change Provisional 86% confidence first seen

Amazon is providing Alexa Plus at no cost to eligible Fire TV Stick, Fire TV Cube, and certain Amazon Ember smart TVs in the U.S. The rollout eliminates the prior requirement for a Prime or Alexa Plus subscription and expands access to AI features such as mood-based recommendations and conversational/on-screen question answering.

Alexa Plus Alexa+ Amazon Amazon Ember Fire TV Fire TV Cube Fire TV Stick Hisense Panasonic Prime

Source coverage

Amazon Fire TV devices are getting a free Alexa Plus upgrade The Verge independent Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required TechCrunch independent

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