Transform 2025: Maximizing Employee AI Agent Adoption for Future Growth

At the recent Transform 2025 event, Matthew Kropp, managing director and senior partner at BCG, unveiled a strategic framework for organizations looking to integrate agentic AI into their workflows. This evolution marks a significant shift in human-computer interaction, transitioning from simple tool usage to collaborative partnerships.

The Importance of Integration

Kropp emphasized that while the potential for value creation with AI agents is substantial, many companies are still in the early stages of adoption. "The companies that are at the top of this curve — what we call future built, the ones that are most mature — are seeing substantial results: 1.5 times more revenue growth, 1.8 times higher shareholder value," he stated. This indicates a clear opportunity for organizations to rethink their operational strategies in the context of AI.

Three-Step Framework

To effectively harness the capabilities of AI, Kropp proposed a deploy, reshape, invent framework. This approach encourages companies to:

• Deploy: Begin by implementing AI across various functions within the organization.
• Reshape: Rethink and redesign workflows and job roles to better integrate AI, rather than simply adding chatbots without altering existing processes.
• Invent: Explore new possibilities and innovations that arise from effective AI integration, particularly in fields like engineering and customer support.

Kropp advised organizations to concentrate on their key operations. For instance, a company with a large customer support department should prioritize AI application in that area to maximize impact. Similarly, engineering teams can use tools such as Windsurf to enhance their software development processes.

Looking Ahead

The path to fully realizing the potential of AI agents is still being charted. Companies must embrace this journey with a clear focus on strategic integration to ensure they remain competitive in a rapidly evolving landscape.

Rocket Commentary

Matthew Kropp's insights at Transform 2025 highlight a pivotal moment in the integration of agentic AI into business workflows. While the optimism surrounding AI's potential to drive revenue and shareholder value is palpable, it's essential to temper this enthusiasm with a critical lens on accessibility and ethics. As companies strive to reach the so-called "future built" status, we must ensure that this transformation does not widen the digital divide or prioritize profit over responsible AI use. The opportunity for substantial growth should not overshadow the imperative to implement AI in a way that is inclusive and ethically sound, fostering partnerships that genuinely enhance human capabilities rather than diminish them. The path forward must prioritize not just the financial metrics but also the broader societal impacts of these technologies.