CFOs Embrace AI: Demand for Measurable ROI Intensifies

As the initial excitement surrounding artificial intelligence (AI) begins to wane, Chief Financial Officers (CFOs) are shifting their focus toward obtaining measurable returns from their AI investments. Recent discussions and surveys conducted by VentureBeat highlight a growing urgency among financial leaders to validate the effectiveness of generative AI technologies.

The Shift in AI Adoption

In 2024, many organizations engaged in pilot programs and proof-of-concept demonstrations. However, by mid-2025, the pressure is mounting for tangible results. A KPMG survey involving 300 U.S. financial executives revealed that 90% of organizations consider demonstrating ROI on generative AI investments as "important or very important" for the first quarter of 2025, a significant increase from 68% in the previous quarter.

Budget Increases Amidst Investor Pressure

This growing demand for measurable returns is accompanied by a notable trend in budgeting. A survey by Bain Capital Ventures found that 79% of CFOs plan to increase their AI budgets this year. Importantly, 94% of these executives believe that generative AI can provide substantial benefits to at least one finance-related activity. This indicates a clear pathway for organizations to leverage AI effectively to enhance their operations.

Real-World Applications of AI

Many CFOs who have implemented generative AI tools are already witnessing efficiency gains. Andrea Ellis, CFO of Fanatics Betting and Gaming, shared her experience: "We created a custom workflow that automates vendor identification to quickly prepare journal entries. This process used to take 20 hours during month-end close, and now, it takes us just 2 hours each month." This example illustrates how AI can streamline processes and improve productivity in financial operations.

As the landscape of AI continues to evolve, CFOs who adopt new evaluation frameworks will likely lead the next wave of AI adoption through disciplined investment strategies. The focus on demonstrable results and efficiency will be essential for organizations seeking to maintain a competitive edge in this rapidly changing environment.

Rocket Commentary

As the initial thrill of AI begins to settle, CFOs are rightfully directing their gaze toward the bottom line, emphasizing the need for measurable returns on generative AI investments. This shift from enthusiasm to accountability is not just a trend; it reflects a maturation of the AI landscape where businesses are eager to harness the technology's transformative potential. The insights from the KPMG survey underscore a pivotal moment for organizations: the demand for demonstrable ROI is stronger than ever, with 90% of financial executives recognizing its importance. This moment presents both challenges and opportunities. Companies that can successfully navigate this transition will not only validate their AI strategies but also set benchmarks for the industry. By focusing on effective implementation and measurable outcomes, businesses can unlock the true value of AI, fostering a culture that embraces innovation while remaining grounded in practicality. As we move forward, the emphasis on ethical and accessible AI will be crucial, ensuring that these powerful tools enhance business processes for all stakeholders involved.